THE IMPORTANCE OF CREATING VIDEO CHARACTERS
‘CHARACTERS’ IN CORPORATE VIDEOS The need for ‘good talent’ on camera is well known. We all want interview comments delivered articulately, with moments of effortless enthusiasm & insight. These ‘ping’ moments are vital for viewer engagement & best of all, genuinely lodging ideas in their memory. But how exactly to achieve that impact when you’re […]
THE IMPORTANCE OF LOCATION RECCES
LOCATION RECCES The Head of Strategic Communications at the Australian Renewable Energy Agency (ARENA) wanted to tell a story of economic transformation and regional job creation embedded within the impact of ARENA’s funding support for the Large Scale Solar (LSS) industry. When the particular case study nominated fell through, we needed a new story focus. […]
HOW TO WRITE A SHORT FILM OR VIDEO BRIEF
BRIEFING FOR QUALITY The construction of any high quality creative project starts with its design. Standard practice is to engage a designer or architect first when looking to build a high quality new website or renovate your home. If you want an engaging video STORY rather than a quick turnaround video report, then consider what […]