The Ocean Plastic Crisis

CSIRO

HOW CAN WE SOLVE THIS CRISIS?

Ocean pollution resulting from our plastic waste is a huge problem. A team of CSIRO scientists have responded by collecting comprehensive baseline data for ocean plastic, first nationally and then internationally. Their published analysis provides an invaluable basis for government policy development.

THE CLIENT’S BRIEF

CSIRO knew this topic was of great public interest and were keen to publicise the involvement of community scientists as an important contributor to the research’s reach and success.

THE STORY REIMAGINED

The key challenge was to visually reflect the Marine Debris team’s widespread activity around Australia and throughout South East Asia over the previous four years. By scheduling the principal interviews off the back of a marine conference in Adelaide plus shooting additional footage in Hobart, we were able to combine the experience of key team members with existing footage supplied to us. This resulted in a visually rich video production.

“I really appreciate the care and diligence Steve put into understanding the details of our work. His creativity and gift for working with people was apparent in pulling it all together smartly and artfully. Distilling our body of ocean plastic work into a captivating, honest narrative was a challenge – and Steve did a great job. I’d definitely recommend REIMAGINE FILMS!”

DR. BRITTA DENISE HARDESTY
PRINCIPAL RESEARCH SCIENTIST/TEAM LEADER
CSIRO OCEANS AND ATMOSPHERE

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