A Quiet Evolution

ARENA

LARGE SCALE SOLAR IN AUSTRALIA

In 2016 the Australian Renewable Energy Agency ran a competitive funding round for Large Scale Solar projects that drove down costs and helped create a commercially viable industry. Here is the story of some of those involved in the construction of one of the selected projects in Parkes, NSW.

THE CLIENT’S BRIEF

ARENA wanted to promote the reality that renewable energy projects they financially support can create hundreds of jobs that bring great benefit to regional communities.

THE STORY REIMAGINED

We wanted this story brought to life through a single project under construction. Considerable research went into finding a suitable candidate and then visiting that location to identify the characters we needed BEFORE filming started.

THE RESULTS

This video premiered at ARENA’s 2017 showcase in the Great Hall of Parliament House, Canberra before an audience of political and industry leaders. It was then published on ARENA’s digital platform ARENA WIRE and posted to their facebook page where it reached 22,000 people. This interest triggered the release of a longer mini-doco version.

“I COULDN’T BE HAPPIER WITH REIMAGINE FILMS FOR PERFECTLY DELIVERING ON THE BRIEF.”

BEN HART
GENERAL MANAGER, STRATEGIC COMMUNICATION
ARENA (AUSTRALIAN RENEWABLE ENERGY AGENCY)