The Australian Renewable Energy Agency (ARENA) is an independent agency funded by the federal government. It’s tasked with accelerating Australia’s shift to an affordable and reliable renewable energy future.
ARENA wanted to demonstrate the impact of its $92m investment in 12 large scale solar projects through the significant contribution these projects made to regional economic growth.
Given our client’s need to respect existing political sensitivities around renewable energy, our approach was to reinforce the legitimacy of these projects as simply the next wave of farming in Australia.
To fully understand the essence of this story, we visited the 210 hectare Parkes solar farm during its earliest days of construction. This allowed us to identify the genuine characters and local locations that would support that narrative in advance of the busy shoot days.
HEAD OF CONTENT, STRATEGIC COMMUNICATION
ARENA (AUSTRALIAN RENEWABLE ENERGY AGENCY)