The Ocean Plastic Crisis

CSIRO

HOW CAN WE SOLVE THIS CRISIS?

The world’s oceans are choking with our plastic waste. A team of CSIRO scientists have responded by collecting comprehensive baseline data, first nationally and then internationally, and publishing their analysis in reports. Their findings have provided an invaluable basis for government policy decision making.

THE CLIENT’S BRIEF

CSIRO knew this topic was of great public interest and were keen to publicise the involvement of community scientists as an important component in the research’s reach and success.

THE STORY REIMAGINED

The key challenge was how to visually reflect the Marine Debris team’s widespread activity over the past four years around Australia and throughout South East Asia. By scheduling the principal interviews around a marine conference our interviewees all attended and sourcing whatever existing footage we could find, we were able to present a rich visual story.

“I REALLY APPRECIATE THE CARE AND DILIGENCE STEVE PUT INTO UNDERSTANDING THE DETAILS OF OUR WORK. HIS CREATIVITY AND GIFT FOR WORKING WITH PEOPLE WAS APPARENT IN PULLING IT ALL TOGETHER SMARTLY AND ARTFULLY. DISTILLING OUR BODY OF PLASTICS WORK INTO A CAPTIVATING, HONEST NARRATIVE WAS A CHALLENGE – AND STEVE DID A GREAT JOB. I’D DEFINITELY RECOMMEND REIMAGINE FILMS!”

DR. BRITTA DENISE HARDESTY
PRINCIPAL RESEARCH SCIENTIST/TEAM LEADER
CSIRO OCEANS AND ATMOSPHERE